Conservatives Are Boycotting Froot Loops for Creating a Library of Diverse Children’s Books Online

This blog originally appeared at Them.

Froot Loops, once featured in a balanced breakfast, are now entangled in an entirely unbalanced backlash.

Conservatives are targeting Froot Loops and Kellogg’s for a potential boycott due to the company providing children with both a love for sugary cereal and access to a free digital library. In Canada, Froot Loops boxes grant access to an online collection of “free diversity and inclusion content” through a partnership with BGC Canada, a national nonprofit dedicated to enhancing children’s social welfare.

The Twitter account “End Wokeness,” boasting 1.9 million followers, shared an image of the Froot Loops box, claiming, “Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda.” The critique, however, comes from someone who misspells the iconic cereal with two “o’s.”

The library comprises a variety of children’s books, including titles like “Maggie’s Chopsticks,” narrating a young girl’s creative use of eating utensils, and “My City Speaks,” depicting a young blind girl navigating her surroundings. Additionally, there are books focused on themes of acceptance and gender empowerment.

“Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination!” wrote one account in response, while another account in the replies posted an image of Kellogg’s All Together cereal box, a promotional product for Pride Month that began in 2019 and features six types of cereals combined into one package. The package also contains — you guessed it! — pronouns on its outside.

After End Wokeness shared the images of the box, the right-wing anti-LGBTQ+ account Libs of TikTok shared the images, adding that Kellogg’s “wants to indoctrinate your children. Stop giving them your money!” Marching orders in tow, conservative media picked up the story, with Blaze Media publishing an article titled, “Attention, parents! STOP buying your kids Froot Loops.”

This recent push to eliminate Froot Loops from breakfast choices in both the U.S. and Canada follows a year filled with notable conservative boycotts. These include a collective rejection of Bud Light for creating a custom beer can for trans social media star Dylan Mulvaney, as well as protests against Target for its LGBTQ+ Pride Month collection and for selling a nutcracker adorned with the colors of the trans flag.